Online shopping has
become part and parcel of everyday life of an individual such that they can
purchase everything from the internet with just a click in seconds. With the
increased presence of e-commerce, many professionals are still unaware of the
latest trends in this industry, which has redefined the way to conduct online
shopping. Electronic Commerce is the procedure of buying and selling products
and services on the internet, which also include the online transaction.
There has been steady
growth in the e-commerce industry in the past few years, and experts are
predicting that the revenue generated by e-commerce would be around $4.88
trillion by 2021. The emergence of recent trends from e-commerce depends on
various aspects such as the shopping and buying pattern of the customers and
their response towards the marketing tactics utilized by the given businesses. There
are few trends of the given platform which are surfacing up to define the way
of conducting online shopping in 2019.
Drop-shipping
It is a model of e-commerce businesses where a third party
gets involved between supplier (manufacturer) and customer. It has been
beneficial for online customers and businesses alike due to:
v
Lower involvement of risk
v
No money spending on storing inventory
v Lower
overhead costs
It is mostly useful for E-commerce website development company when
they can sell bulky items online which would otherwise waste up in stores and
warehouses. Recent studies have also shown that there has been more than 30%
growth in the revenue among those businesses which used this model in the given
industry.
Personalized Customer Experience
It all depends on the
collection of data by the marketers from whom the customers now expect
proactive responses and recommendation which should be ready for them before
they start for online searching. It has been found in various studies that 31%
of consumers require more personalized during online shopping, which would
be more than what the current experience is obtained by the consumers. So, it
could be well said that using the data from the customers to provide them with
special offers is not a sin. It would provide a personalized experience among
online shoppers who would buy more products from them.
Rise of Green Consumerism
There has been a
significant rise of green consumerism among online buyers as they have a lay
concern about the utilization of more eco-friendly practices to have a
considerable impact on their purchasing decision. The year of 2019 would be
known for this trend where numerous e-commerce businesses would be creating
more space for sustainable practices due to the creation of awareness among the
consumers to preserve the environment. Online marketing would be required to
develop an efficient E-commerce website
development where online users could buy products which are more
environmentally friendly.
Seamless shopping via Social Payments
This is another trend
which is on the rise in the e-commerce industry. Various social payments with a
notable example of Paypal have permitted the users to perform an online
transaction via social media. Their working is similar to that of a digital
bank account, and the users on social media could buy products using these
platforms from those retailers who offer such payment methods. Although it is
vulnerable to online hacking, yet it has become a preferred medium among online
shoppers to exchange money so to purchase the products. Thus, it has slowly
become great access to the e-commerce industry.
Closing Note
E-commerce has
established itself a powerful platform where the users could purchase the
products and suppliers could effectively sell their services. Notwithstanding
increase online intrusion, it has emerged as a most preferred shopping platform
among the online buyers. The given article has pointed out towards various
emerging trends which would redefine the online shopping and would compel
multiple other industries to opt for best E-commerce
development services to provide adequate services to their customers.
