A close buddy of mine, who happens to be a real
estate agent by profession, came to me asking about IDX Solution a few days
ago. Something he had heard his other tech-savvy peers in the Real estate
market discussing with a lot of enthusiasm. My friend looked impatient for
sure, however maintaining a poise he said, “They are using some technology
called as IDX, and it is helping them a lot. I mean I can see they are indeed
earning more money than before for that matter.”
I being an honest coder cannot appreciate enough,
when people suggest thoughts like a new technology is limited to making people
rich. Technology has many more tangents to it worth mentioning like apart from getting
rich this technology helps you cut the competition. It makes you more efficient
and ready to meet the mounting challenges of the hour.
However, to solve my friend’s confusion, I replied,
“The idea behind Real Estate IDX
Solution USA is to make your life simpler as a Realty broker. It
equips you to get smarter/custom search results from an MLS listing.” I further
added my friendly advice to my friend that real Estate broking in the US is a
tough job for sure, and you better be technically equipped to stand out.
My friend looked more puzzled now; so I started
again. This time with expanding the abbreviation ‘IDS’ first that stands for
Internet Data Exchange. As I do not remember the exact words I said I better
sum my explanation in bullet points:
• When a
house owner approaches you for selling their property, the first thing a real
estate agent does is add that property to an MLS database.
• You have
buyers approaching you with their set of requirements.
• IDX
Solution helps you in getting precise search result out of the humongous MLS database
so you can serve your customer better and fast.
Though IDX sounds technical, it is a simple
marketing & sales tool that helps you speed fast your business at top gear.
Indeed, I strongly feel real estate IDX
Solution in the USA is an essential tool that every real estate agent in
the US better have, in case he or she is genuinely serious about the business.
However, as it does require programming stuff, a developer will need to be
hired to do the job.
Some of the top features that must be slated into a
fully equipped Real Estate IDX Solution that every broker should look for
before signing up a vendor, who sells Real Estate IDX Solution USA are:
• A handy Map search widget that is smart enough to display exact street or apartment or a condo to be precise.
• The product should be SEO friendly that can generate simple SEO friendly URLs and allow meta tagging. An XML sitemap along with it would be a plus.
• Help in lead management, lead capture and retaining leads.
• Easy to save search results or one particular hot property.
• Duly optimized for mobile devices.
• Inbuilt SMS auto-responder and email alert system.
• Easy to create property search forms
Nonetheless, always prefer picking a vendor who can
demonstrate credibility and capability and sounds professional to the core, instead
of merely showing you a long list of features and widgets he has to offer.
Summary:
I further explained him about
the nitty-gritty’s of IDX Solution that how it helps a broker do a faster
search for an exact property that a potential buyer might be looking for. I
told him that though, IDX is a marketing and sales tool that helps in running
the business more efficiently and effectively, to implement that he will need
to hire a developer. Besides, I did put a list of features that a fully
equipped IDX solution should incorporate so that it can help real estate agents
in the USA push their business ahead in this cutting edge competitive real estate
market. I concluded that be it my friend or for that matter any real estate
agent who is serious about their business, should get a IDX solution right
away.
Source: Click Here.
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